Iyad Kayrala, Co-Founder and CEO of Vertassit, recently joined Gary Fowler of GSD Venture Studios for a conversation on the future of luxury hospitality, and the role intelligent technology plays within it.
The discussion covers the thinking behind VERT, the deliberate choice to build for the luxury tier rather than the mass market, and what it means to design an AI that serves guests rather than simply responding to them. Iyad also speaks candidly about the journey from engineering to entrepreneurship — why the harder, more bespoke path was always the only acceptable one, and what it takes to build a product that a five-star hotel would trust with its guests.
For those working in hospitality leadership, the conversation offers a grounded perspective on where the industry is heading and what separating the properties that lead from those that follow will ultimately come down to.
Watch or listen below.
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