About Vertassit - Meet Our Team Redefining Hospitality Through AI Innovation

Explore our AI solutions designed for the future of hospitality.

THE FUTURE OF
HOSPITALITY

DON'T FOLLOW TRENDS
ANTICIPATE THEM
THINK TOMORROW

Luxury hospitality is entering a new era, defined not by excess, but by intelligence, anticipation, and grace.

Guests no longer seek service; they expect intuition. Environments must respond, adapt, and elevate without friction.

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Labour represents the single largest cost in hotel operations
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guests expect in-room tech to exceed their personal devices
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uplift in return stays where AI enhances the experience

INVISIBLE INTELLIGENCE REDEFINING MODERN HOSPITALITY

VERT AI Butler showcase in luxury hotel setting

VERT is not a feature. It's a foundation.
Crafted for luxury hospitality, it weaves artificial intelligence into the fabric of the guest experience, elevating comfort, anticipating needs, and reducing operational strain without ever being seen.

Every interaction becomes natural. Every service, seamless. For the guest, a sense of effortlessness. For the hotel, a new era of precision and possibility.

See VERT

CULTURE

MISSION STATEMENT

At VERTASSIT, our mission is to redefine service-based industries through cutting-edge AI solutions that enhance convenience, efficiency, and reliability. We are shaping the future of hospitality and beyond by pioneering intelligent automation, ensuring seamless interactions that feel intuitive and human. By integrating AI into hospitality and beyond, we enable brands to focus on delivering exceptional service with an innovative edge.

VISION

We envision a world where AI seamlessly enhances everyday experiences, making services smarter, more accessible, and inherently efficient. At VERTASSIT, we are reshaping the future of hospitality and beyond through innovation and human-centric design, aiming to set a new standard for AI-driven convenience.

THE TEAM BEHIND VERTASSIT VALUES

VISION

We strive to redefine the future of hospitality by embracing forward-thinking ideas.
Think Tomorrow.

EXCELLENCE

We set high standards for every aspect of our work.

RESPONSIBILITY

We hold ourselves accountable for our actions and their impact on customers, stakeholders, and the environment.

TEAM

We believe in the power of collaboration and collective expertise, fostering an inclusive environment.

FAQ

  • VERT is a bespoke voice-activated in-room assistant designed specifically for luxury hospitality. It integrates seamlessly with property management systems and existing smart devices to automate routine tasks while delivering a personalised, human-like guest experience. VERT uses advanced AI to understand guest requests, control in-room amenities, and coordinate with hotel services.

  • VERT seamlessly connects with your existing property management systems (PMS), IoT devices, and hotel infrastructure through secure APIs. Our technical team handles the complete integration process, ensuring minimal disruption to your operations while maximising compatibility with your current technology stack.

  • VERT offers comprehensive multilingual support, covering major international languages including English, Spanish, French, German, Italian, Mandarin, Japanese, and Arabic. We can also customise language support based on your specific guest demographics and regional requirements.

  • Yes, we provide comprehensive ongoing maintenance and 24/7 technical support at no additional cost. This includes regular software updates, system monitoring, troubleshooting, and continuous optimisation to ensure VERT operates at peak performance throughout your partnership with us.

  • VERT is built with privacy-by-design principles and employs enterprise-grade encryption for all data transmission and storage. We comply with GDPR, CCPA, and other international privacy regulations. Guest conversations are processed locally when possible, and any cloud processing uses anonymised data with explicit consent protocols.

  • Implementation typically takes 4-8 weeks depending on your property size and integration complexity. This includes initial consultation, system customisation, installation, staff training, and testing phases. We work closely with your team to minimise operational disruption and ensure a smooth transition. Your hotel can operate normally throughout this period, with room access only required for 1-5 days during installation.

  • Absolutely. VERT is fully customisable to reflect your brand voice, service standards, and operational workflows. We can adapt the interface design, voice responses, service protocols, and integration points to match your unique brand identity and guest experience requirements.

For more: CONTACT US

Iyad Kayrala
CEO & Co-Founder

Karim Hammoud
CTO & Co-Founder

Adan G. Saavedra
CFO & Co-Founder